Webtrend SDK and REST API Calls (DataExchange)

Even though I left Webtrends well over 6 months ago, I still regularly talk to a number of my cohorts there. I also still talk to a number of customers who I became friends with over my years with the company. I was contacted recently by a couple of those contacts asking if the posts I made or the SDK I helped put together were still available. I went to searching and I found the following blog entries that I had put together while at Webtrends. In addition I did find a link to the Webtrends DX .NET SDK. I however would check with someone at Webtrends as to if it is supported or has been kept up to date. Either way, it provides a great resource for a starting point in accessing the Webtrends DX RESTful APIs.

Your Cloud, My Cloud, Security in the Cloud

I had a great conversation the other night while at the Seattle Web Analytics Wednesday (#waw) with Carlos (@inflatemouse) and a dozen others. @inflatemouse brought up the idea that an analytics provider using the cloud, increases or at least possibly increases the risk of security breach to the data. This is, after all a valid point, but because of the inherent way web analytics works this is and is not a concern.

Web Analytics is Inherently Insecure

Web analytics data is collected with a Javascript Tag. Omniture, Webtrends, Google, Yahoo, and all of the analytics providers use Javascript. Javascript is a scripting language, which is not compiled, and stored in plain text in the page or an include, or passed into the URI when needed. This plain text Javascript is all over the place, and able to be read merely by looking at it. So the absolute first point of data collection, the Javascript tags, is 100% insecure.