Building Content: Corporate Channels or Personal

Before getting into this topic, let’s get clear definitions for Corporate Channel and Personal Channel for the context of this article with an added specific detailed definition for “advocate” and “advocacy”.

Corporate Channel: This is the channel of communications that falls within the realm of a corporate blog (like Digital Ocean’s Blog which is one of the best, HashiCorp’s, or New Relic’s are all examples), corporate Twitter account (the best of course are one’s like Wendy’s), and the normal slew of stuff on LinkedIn and Facebook. Largely, in all honesty developer’s rightfully just ignore the huge bulk of junk on both LinkedIn and Facebook. The other part of this channel is of course the plethora of ads that rain from corporations, but those aren’t anything to do with advocacy as you know except in a disingenuous way.

Personal Channel: This is the channel that often advocates work with most. This is advocacy that they work with and build up within the community that is largely autonomous of the corporate channel. However there is always a corporate entity – their employer or otherwise related – that will of course benefit also. But first and foremost the personal channel is one that an advocate builds for themselves, the community, and a particular technology, language, or other thing that they’re interested in. Above all things, from an external point of view this is where people who follow or consume an advocates gain trust for that particular individual.

Advocate/Advocacy: In this article, note that I’m using an expanded notion, simply put if you’re on Twitter or Github or somewhere public in even the slightest way you are indeed an advocate and providing advocacy for some technology product or platform. This includes people with titles like Developer, Engineer, Architect, or whatever else that has a professional presence online.

Continue reading “Building Content: Corporate Channels or Personal”

7 Tips for Creating Technical Content on The Open Source Show

I’m in a video with the rad Christina Warren!

In this video we walk about 7 tips for creating technical content in a kind of rapid fire back and forth of ideas. Recording this was great, as the way we did it presented us with a chance to put these ideas together like this. Being that both of us have presented and helped people out presenting a few more times then we’ve been able to keep a count of, the crew leading this endeavor basically said, “start brainstorming” as if the show is live. We did that, and it worked rather well. Then the artists, animators, and crew went to work splicing and dicing the video into this watchable format! Lotsa fun, enjoy.

For each of these I’ve elaborated on in the past.

Those 7 Tips for Creating Technical Content

  1. Always be learning!
  2. Know your audience.
  3. Bring ALL the connectors.
  4. Backup, backup, backup your presentations.
  5. Write continuously, regularly, and tell yourself a story.
  6. Try tutorials on a fresh machine.
  7. Observe how people create and present content.

Even more details on all these in the future.

References:

 

 

Doing a Video Show, Killing Podcasts, Lighting Fires, Code, More Code, New Technology and Making Things Happen!

Video Production is starting soon on a new hard core coder & tech video show. Done on the nitty gritty. It’s going to be about purely tech, code, more code, testing, coding, entrepreneurship in technology (not in general) and more of the hard core, nitty gritty, total hands down low down on the technology sector and technology scene. We’ll be diving into everything from enterprise technology to startup technology, who’s innovating and who’s stagnating, who’s kicking ass and who is enjoying the ride.

What I’d love from you, dear reader, is help with this question. What kind of content would you like?