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Shades of a Cloud Book

I’ve began discussions on my first book prospect.  I’ve written a lot of material; white papers, documentation, consumer documentation, training curriculum, and more over the years.  However I’ve never written a full on book.  Anyone out in the blogosphere and twitterverse have any advice on a prospective book writing?  I know a lot of you guys have written books before, I’m curious what I should watch out for, focus on, etc to assure I bring in a solid, successful book project?

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